Press & Media

Body Elevated is an online strength coaching practice based in New York City, founded in 2018 by Naeemah Brown and Rob Monroe. We program for adults who want to get stronger — not a trending workout format, not a social media following, just people who want to add weight to the bar over time. This page has what journalists, podcasters, and content creators usually need before reaching out.

What the practice is known for

A few things come up regularly when clients or media describe what makes this practice different from the broad online coaching landscape:

• No supplement affiliate revenue. We have always kept the coaching relationship clean of product recommendations we're paid to make. This is unusual in the online fitness space, and it comes up in coverage fairly often.
• Programming that adapts weekly. The standard online coaching model is a PDF program sold at scale. Ours is written fresh for each client every week. It's more work and it scales worse, which is why most coaches don't do it. We think it produces better results.
• A client base that isn't young, single, and gym-obsessed. A lot of our clients are 35 to 55, have complicated schedules, have had injuries, and have been through enough bad coaching experiences to have low tolerance for nonsense. Naeemah talks about this population a lot — the people fitness marketing generally ignores — and it tends to resonate with general-interest publications as much as fitness-specific ones.
• Founder background. Naeemah Brown came to fitness through martial arts and sport. Rob Monroe came from finance. The combination — evidence-based programming meets structured client experience — is an unusual one in a space that's still heavily personality-driven.

Topics we can speak to

Naeemah is available for interviews and expert comment on the following topics. These are areas she has both practical experience and an informed opinion on — not just talking points.

• Women and strength training — specifically the gap between what the research says and what most women are told to do
• Coming back to training after a long gap: injury, postpartum, burnout, or just life
• Why most online fitness programs fail and what makes the ones that work different
• The business model of online coaching — why most coaches under-deliver and what clients should actually be asking for
• Programming principles for intermediate lifters who've hit a plateau
• How to evaluate a coach before giving them your money

Rob can speak to the operational and business side of building a coaching practice that doesn't rely on influencer mechanics — no follower count required, no sponsored content, no merchandise drops.

Coverage notes

We're a small practice, not a large brand. We don't have a PR firm or a communications team. Responses come directly from Naeemah or Rob. This means turnaround for short quotes and fact-checks is usually fast — often same day. Longer interviews or features need a bit more lead time; a week's notice is plenty in most cases.

We're happy to provide background for stories even when we're not the named source. If you're writing about online fitness coaching, the supplement industry, or strength training trends and need someone who follows this space closely, reach out even if you don't need a quote with our name on it.

We don't do paid coverage, sponsored editorial, or link placements dressed up as press. If that's what you're looking for, this is the wrong contact.

Assets

We don't maintain a formal press kit with zipped folders of logos and headshots, but we can provide any of the following on request:

• Practice overview (200 words, 500 words)
• Founder bios — Naeemah Brown and Rob Monroe
• High-resolution images of Naeemah coaching
• Practice logo in SVG and PNG
• Fact sheet: founding date, client numbers, program pricing, certifications

Request any of these by email and we'll send them over, usually within 24 hours on a business day.

Get in touch

Media enquiries go to [email protected] — put "Press" or "Media" in the subject line so it gets to the right person. Include your publication or platform, what you're working on, and roughly when you need a response. We'll reply to every request, even if the answer is that we can't help with a particular story.

For general coaching enquiries and program questions, visit the online coaching page or the programs page. Background on the founders and the practice is on the about page.